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  INTEL turns thirty, changes date and venue, and splits into two:
LivinLuce and EnerMotive. LivinLuce is the event that brings home and building automation together with lighting science, technology and design.
The event will light up Milan, taking place together with EnerMotive, the new INTEL for Power&Factory, and with Build Up Expo, a Fiera Milano exhibition dedicated to architecture and construction.
LivinLuce and EnerMotive are the top events in the sectors they represent. Only in these events industry professionals from the international community can find a complete range of products and services from synergic sectors.
For companies, the presence of the entire industry business community makes LivinLuce and EnerMotive one of the most important shows in the world, representing a market with an overall value, in Italy, of over 26 billion euros.
LivinLuce and EnerMotive take place in Milan, a city that is on the verge of becoming one of the biggest centres for real estate investment in Europe. A place of meeting, work and innovation for great architects and designers.
The exhibitions are held in one of the biggest trade fair centres in the world, in an international environment with state-of-the-art exhibition spaces.
The event is supported by a broad range of services for exhibitors (areas, stand design and hotels) and for visitors (hotels, shuttle services from and to the airport), which are provided in co-operation with Fiera Milano, the Milan trade fair organisation. With LivinLuce, EnerMotive and Build Up Expo taking place at the same time, visitors will be able to make the most of their time and money. All with one ticket. | .gif) |
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| .gif) | | | | | LivinLuce is. A world of opportunity. On show
LivinLuce is… the new name of the top event focusing on building, electric installation material, home and building automation solutions, and on lighting science, technology and design. A new name for proven quality.
LivinLuce is… a meeting place for architects, architectural studios, industrial designers, lighting designers, technical design studios, urban and regional design studios, construction firms and real estate promoters, engineering firms, supply chain contractors, local authorities, public utilities, project overseers, public administration, education and research institutions, credit and insurance institutions, large-scale retailers, wholesalers, agents and installers.
LivinLuce is… promoted all over the world and especially in Europe (with particular focus on Eastern Europe), North America, Mercosur, India, the Maghreb and the Middle East. Fiera Milano Tech relies on the support of Fiera Milano's foreign network, which has 43 offices and is present in 67 countries, to carry out its intense international activity.
LivinLuce is… an opportunity for exhibitors to arrange business meetings with the specialised foreign professionals specifically invited during the four 'Country Area Days', organised in co-operation with ICE, the Italian Foreign Trade Institute.
LivinLuce is… an event that will develop considerable synergies between the professionals present and Build Up Expo's visitor target group, relating to architectural projects, large-scale public and private clients, interior design and innovation.
LivinLuce is… an opportunity for debate and keeping up with industry trends. National and international representatives of the scientific, institutional and entrepreneurial worlds and from related associations will participate in the conferences. | |
| | LivinLuce is. Science, technology and design. Of light
LivinLuce is... for the lighting sector, a show with all the very best in worldwide production of lighting equipment, light sources and components. Italy supplies top level goods in this industry, the quality of which are recognised internationally. As a result, LivinLuce is unmissable if you want to keep up with new industry trends, find the most innovative technology or get the most comprehensive vision of lighting design.
LivinLuce is: |  | Lighting (residential, service industry, commerce and industry) | | Special lighting applications | | Emergency lighting | | External lighting (street luminaires, urban furnishing, sports and large area lighting) | | Light sources | | Active and passive components | | Lighting accessories |
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LivinLuce is targeted promotion throughout the user supply chain. Additional promotion will focus on architects, designers and engineers from the industry areas showing strongest growth, including: | | Industrial and Interior Design: service industry, commerce, residential; | | Modular systems: service industry, commerce, industry; | | Lighting engineering: service industry, commerce, industry, residential; | | Communities: hotels, hospitals, public buildings; | | Urban and green area lighting: monuments, architectural lighting; | | Large area lighting: underground stations, railway stations, large-scale urban works, airports; | | Street lighting: tunnels. |
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LivinLuce is... a series of events on show. One example of this is the demonstration of innovative technical lighting applications by international lighting designers for some of the top areas of Italian industry and culture: fashion shows, fashion show rooms, works of art and design. Moreover on selected evenings the exhibition halls will stay open until 10.00 pm for post-show company events.
LivinLuce is... coming alive outside the show too. Exhibitors will be offered the opportunity to use show rooms in the city centre, allowing firms to present their products outside the trade fair too. |
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| | LivinLuce is. Electrical innovation. In building
LivinLuce is… for the building sector, a comprehensive show of the top technology for buildings: installation material, cables and channelling, video entry phones, as wells as UPS and security systems. Several exhibitors, following a global project that provides for knowledge-sharing and the integration of the diverse components involved, will present their most important intelligent building projects.
LivinLuce is: | | Domotics and office building automation | | Installation material | | Installations components and systems | | Cables, pipes and channelling | | Uninterruptible power supplies (UPS) | | Anti-intrusion security and fire prevention systems | | Automatic gates and video entry phones | | Accessories, equipment and work tools for installers | | Antennae and satellite reception systems and data transmission lines | | Software and installation design firms |
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LivinLuce is… … targeted promotion throughout the user supply chain. Additional promotion will focus on architectural, design and engineers visitor groups from the areas showing strongest growth, including: | | Homevolution-domotics: residential building, construction firms, real estate promoters, hotels and hospices; | | Building automation: service industry, cultural heritage, hospitality, large-scale organised retail; | | Installations components and systems and electrical safety: large-scale urban works; | | Security: construction and renovation firms and real estate. |
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| | LivinLuce is. A lit up event. By communication
LivinLuce is... supported by various communication initiatives, boosting its prominence in the media and emphasizing its potential as a venue for design and innovation. Some of the initiatives on the agenda are, e.g., Italian and International media coverage through advertising and press office activity and a seminar-event with top specialised foreign journalists - especially those specialised in architecture and industrial design - which will take place some months before the exhibition.
LivinLuce is... an important opportunity to get ample on-line visibility through the fieramilanotech.it portal. The portal comprises some 230,000 firms from the business community and issues a newsletter to over 125,000 professionals every week. Participating exhibitors will also be published on expopage.net, the 'horizontal' portal that hosts Fiera Milano exhibitions. This allows firms to benefit from the complementariness of the two tools. It also provides visitors with access to new ways of searching for the products and services of interest. | |
| | | Innovation and Design Award | |  | | is… the competition that will award prizes for the most interesting new products within the categories of Innovation and Design. The competition is supported by ADI (Italian Association for Industrial Design), ICSID (International Council of Industrial Design Societies) and by the Triennale di Milano. With the help of an international jury, it will assess the best products presented at LivinLuce and EnerMotive, which will be shown in a special area throughout the exhibition. | |
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